As many of you know, October is National Breast Cancer Awareness Month. In order to show support once again this year, women on Facebook have participated in a meme to raise awareness and to help bring attention to the very serious cause. Last year, women were describing their bras and posting their bra color as their Facebook status. The trend caught on, and it very quickly went viral. Pretty soon, people who were not in on the joke were trying to figure out what their wives, girlfriends and co-workers were talking about. Even the National News covered the story, explaining to the public that the colors where in reference to the color bra the poster was wearing at the moment, and that it was all part of plan to raise awareness about Breast Cancer and the help celebrate Breast Cancer Awareness Month.
This year, women have been posting very suggestive statuses stating where they “Like it”. Just like last year, this one went viral very fast. Men were left scratching their collective heads wondering what on earth their partners were talking about. It gave rise to some very interesting posts, and it wasn't uncommon to see grandmas, professional women, younger women and even nuns posting statuses like “I like it on the counter”, “I like it on the bar.” , “I like it anywhere I can get it” and even “I like it on the dash where I can see it.” I even had a friend who posted “I like it on the freezer.”. Her husband commented on her status to say, “No, you don't. What are you talking about?”.
I have to admit, when I first started seeing these crazy statuses on my Facebook feed, I wondered what was going on. Not being one who handles not beint in on the joke well, I immediately went on a hunt to find out what was going on. It seems that the game was to say where you like your purse or bag. The idea was to keep the men guessing about what they were referring to. It was all in good fun and made many people aware that it was Breast Cancer Awareness Month and it also garnered a great deal of media attention, even more than last year.
Although these memes are grassroots efforts and not affiliated with any organization, last years bra color campaign brought 140,000 new Facebook Fans to the Susan G. Komen for the Cure Facebook page. So, even though it may be a bit silly, getting women to participate in Breast Cancer Awareness is a good thing. Whether it is a silly Facebook status, T-shirts that say “Save the Ta-Tas”, Pink packaging on products and food labels to show that companies are donating to the cause or even rocking rubber bracelets that say “I <3 Boobies”, anything that gets the word out and brings our attention to this disease that affects so many women across the globe is a positive thing. Even though critics says that it would be more helpful if women would remind their Facebook friends to do a monthly self exam, I think that getting people to feel comfortable talking breasts and breast health is a huge step in the right direction.
And as for me, well ... I like it pressed up against the bar.
Where do you like it? What do you think about these memes to bring attention to a cause? Let me know in the comments.
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By Melissa Kennedy- Melissa is a 9 year blog veteran and a freelance writer, along with helping others find the job of their dreams, she enjoys computer geekery, raising a teenager, supporting her local library, writing about herself in the third person and working on her next novel.
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